Jamu is made up of a mixture of herbs and spices together with leaves, seeds, fruits, barks and bouquets. Some jamu goods also consist of honey, milk and other animal-derived elements.
End users of jamu swear by this regular treatment to enhance immunity, deliver energy, and increasing digestion.
It is usually offered by small traders in marketplaces, as effectively by recognized, major companies this sort of as Sido Muncul.
Now JAMU by Dana Safia has been introduced in Singapore. Safia launched the company in January 2021 with the intention to make jamu for distinct shopper teams mainly because, every single organic technique is diverse, and ordinarily, most small distributors and larger sized gamers ?never serve certain demographics?.
The agency 1st introduced its jamu collection for adult men and girls, brewed with substances reported to support strengthen cognitive perform, digestion, stop irritation, boost immune method and vitality.
The substances in the jamu for females comprise of turmeric, nutmeg, tamarind, red ginger, betel leaf, black pepper, palm sugar and a lot more.
The mens recipe consists of a mix of three different forms of ginger – Javanese ginger, crimson ginger and Chinese ginger, alongside fenugreek, cardamom, betel leaf and black pepper.
This thirty day period, it is launching a new jamu merchandise qualified at people today with diabetes.
Termed Glushot, it will contain papaya seed, Javanese ginger, cat whiskers plant, turmeric, and red ginger, claimed to aid persons take care of their sugar degrees.
Every ingredient serves diverse functions, for occasion turmeric have anti-inflammatory qualities, and ginger is known for its antioxidant qualities.
Jamu and COVID-19 rumours?
Leading governing administration officials in Indonesia, which include President Joko Widodo, promoted jamu usage in the early section of the COVID-19 outbreak final calendar year, boasting it can boost the immune procedure.
Safia, nevertheless, was fast to incorporate: ?Jamu is in no way a remedy. It can be a prevention, for case in point, if you consume jamu frequently, it boosts your immune procedure, and help you fight the signs or symptoms of an infection.?
Safia stated her jamu components was centered on her relatives recipe, which she has repackaged for fashionable shoppers.
It was in the middle of the pandemic when I 1st started out wondering about how I can share wellbeing and wellness to the public. I individually consume Jamu and it has boosted my immune technique, make improvements to my cognitive and digestive functions, and served me sustain fantastic overall health?.
Safia sources elements from Indonesia, India and China, with the remaining product or service produced in Singapore.
The goods are marketed in 500mL or 1L sizes. Safia suggests a every day dose of 60mL to 80mL. For folks who are drinking jamu for the 1st time, they may perhaps discover a slight bitterness to the consume?.
Currently, it only retails on its on-line retail outlet and as of September bought 2,101 bottles.
About 76.5% of its customers are girls, and most are their 30s to mid-40s.
In Singapore, Safia hopes to listing in supermarkets, fitness centers and wellness locations. There are also designs for exports, if chilly chain challenges can be conquer, as properly as hopes to construct a manufacturing facility in Malaysia to strengthen trade there.